Professional Experience

Experienced senior-level research and analytics leader with a record in progressively driving strategic changes across diverse organizations

Self Employed/Consultant        (03/2020-Present)

  • Developed a proof-of-concept Data Analytics as a Service (DAaaS) platform built on Google Cloud Platform and Digital Ocean Cloud Services.
  • Created and deployed Google cloud functions (BigQuery, SQL)
  • Tested Google Cloud data migration and ETL tools
  • Deployed Apache Superset (opensource business intelligence platform hosted on Google Cloud
  • Deployed and tested Qrvey (business analytics platform) on Amazon Web Services (AWS)
  • Reviewed and tested various business intelligence dashboards (Clicdata, Klipfolio, Tableau, Boldi,)
  • Test MEAN Stack application (NodeJs, AngularJS, Mongodb, MySql)
  • Deployed a business intelligence platform using Holistics.io and Google Cloud (MySql and Postgresql)
  • Integrated various third-party APIs into Google Cloud

Vividata, Toronto, Canada

Vice President/Head of Research and Analytics       (03/2015-02/2020)

Reporting directly to the President/CEO as a cross-sector expert in the application of quantitative techniques, I deliver tailored data-analytics solutions to a diverse portfolio of 500+ clients.

  • Managed a $4M+ annual research budget, negotiated business agreements, and defined research specifications
  • Researched new types and sources of data (e.g., passive data, third-party surveys) to foster innovation and develop custom analytics solutions
  • Recruited and cultivated talent, defined roles, and managed a small team (4 team members) to build in-house data platforms, business intelligence tools, reporting and analytical services
  • Developed Vividata’s data analytics framework and strategic plan in 2017; this involved the migration of on-premises to cloud-based data, developing best practices for big data processing, reviewing, and implementing opensource tools, and expanding analytics capabilities
  • Wrote and edited a strategic and technical proposal in 2018 that resulted in the selection of Ipsos as the organization’s primary research partner
  • Spearheaded the development of an innovative technical solution for migrating a 25,000-variable ASCII dataset to CSV format using R and Python
  • Presented at three recent industry conferences worldwide (Portugal in 2019, Spain in 2017, and the UK in 2015) on survey methodology, audience measurement, and data integration

NADbank, Toronto, Canada

Vice President Research            (09/2004-02/2015)

Led the research department in the development of culture, policies, and strategy. Worked with key stakeholders, research partners, and industry organizations to expand data analytics capabilities and update measurement strategies.

  • Managed a $2M+ annual research budget; assisted with forecasting and program budget tracking
  • Served as thought leader on data issues in strategic partnerships and via industry forums to solve key challenges facing the newspaper business
  • Prepared and delivered more than 20 written and oral presentations to the Board of Directors and Research Committee
  • Managed the partnership relationship with Google in 2012 to beta test a new online survey protocol
  • Implemented 13 major research initiatives covering various quantitative techniques
  • Represented in 2014 NADbank at a Joint Industry Research Working Group that was tasked with creating a new data-driven organizational structure
  • Served as Standards Portfolio Chair for the Market Research and Intelligence Association (MRIA) between 2008 and 2013

Warrillow & Co, Toronto, Canada

Senior Analyst, Research and Data Modeling     (03/2003-08/2004)

Worked closely with cross-functional teams (marketing, client services) to define and answer business questions in a measurable and actionable manner.

  • Led the development of a segmentation model for Bank of America; the model was used to develop new products for the bank’s small business segment
  • Developed a technology adoption model for Bell Canada Small Business Unit; the model was used to enhance Bell’s product management strategy