Promoting uplifting stories about the Caribbean was not my initial motive for this project. This started as an experiment (finetune my website development/management and SEO skills). After a few months I decided to create a fully functional website.
I started this website in 2016 with the hopes of promoting social activism throughout the Caribbean.
Over the past few years, I have used the site to test various techniques (Facebook Ad targeting and retargeting, experiments with Google Analytics, A/B Content test (Content Strategy), SEO and Website Traffic Load Balancing.
I also experimented with building a customized Ad targeting platform using Perfect Audience, AdPlugg, and Revive Adserver: Free Open-Source Ad Server
At its peak usage, the website attracted more than 150,000 visits per month. Currently There are approximately 18,000 Facebook Fans for MyCaribbeanScoop Page